Team Landon poster design
I’ve just received the print of the posters which I designed for Team Landon’s charity bike adventure from Bury to John O’Groats. A ride which takes in 530 road miles in just 4 days.
Type credits
I’ve signed up for a license agreement with Adobe’s TypeKit, which is great news – I’m happy. So to celebrate the fact I’m now using one of their fonts, as headings, on this very blog. The details of this lovely font are as follows (from the TypeKit website).
While Adelle is a slab serif typeface conceived specifically for intensive editorial use, mainly in newspapers and magazines, its personality and flexibility make it a real multiple-purpose typeface. The unobtrusive appearance, excellent texture and slightly dark color allow it to behave flawlessly in continuous text setting, even in the most demanding editorial applications. Its energetic character, so inherent to slab serif fonts, becomes evident as the typeface is used for subheadings and headlines.
Digital ad engagement
Perceived interactivity as a driver of advertising effectiveness. A report by Alex Wang, Ph.D., University of Connecticut – Stamford.
In a recent report on static print vs digital interactive advertising, Alex Wang asked the following questions. Read More…
Consumer brand map
When we see all of these consumer brands around us, it’s easy to be fooled into thinking we have a grand choice.
Take a look at this map of consumer brands to see just how few choices we do actually have.
10 top tips for good client relations
This list of ten tips for good client relationship management was produced for the Design Business Association by Jan Casey, an independent consultant and advisor to the design and marketing industries. Read More…
